In this digital era, having a responsive website is not a luxury, it is something that one must have. With more than 70% of searches on search engines, mobile has become as the most prominent device for browsing web. A great degree of people are using mobile devices, such as, smart phones, tablets, iPads and that’s just the beginning, for browsing web these days.
In spite of the above mentioned facts, a large number of businesses are still not being able to provide their audiences with mobile-friendly website. Having a mobile-friendly website have several benefits. Being the best SEO Company in Indore, with this post, we are going to present you with couple of SEO advantages of having a mobile-friendly website. So, without wasting any time, let us have a look at them in brief:
- Mobile First
In the month of April, 2018, the major search engine – “Google” – has announced the indexing of mobile-friendly sites on the first place. They have also indicated that mobile-friendly sites will be given more preferences when the question is about ranking them. “In the event that your website is not mobile friendly, you competitors will surely outrank your website”, says a SEO Company in Indore.
- Lower Bounce Rate
Bounce rate is determined by the amount of time visitors spend on your website. For instance, if after landing on your website, visitors leaves your website instantly without visiting other pages of your website, it will increase your bounce rate. According the best SEO Company in Indore states that a higher bounce rate sends negative signals to Google which will impact your ranking. Mobile friendly sites tends to have lower bounce rate as compared to those which are not.
- Faster Loading Speeds
“The loading speed of websites plays one of the major roles in its ranking. If there are two completely identical websites, however, one loads faster than the other. The website that loads faster will get higher rank in the SERP”, says a SEO Company in Indore. And this has been confirmed by the Google as well. They have indicated that loading speed is also one of the many ranking factors that they take into account while ranking a website.
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