A comprehensive Guide to Google Pigeon Update

One of the biggest algorithm update by Google was Pigeon update that has shaken the Google’s SERP (Search Engine Result Page) to the utmost level. This update was rolled out with the end goal to enhance the SERP. The underlying motive of this pigeon update was to provide searchers with local results based on their location and distance.

Local Listings Slashed

After the launch of Pigeon update, the older 7-pack local listing has been reduced to only 3 listings. With pigeon update, Google has added local algorithm to traditional web algorithm that has provided local businesses (nearest to the searcher’s location) with an opportunity to have a strong organic web presence and better local rankings.

Protection against Google Pigeon

In the event that your website has been hit by Google’s Pigeon update, we are quite sure that you must be looking for ways to get back on the track. The solution is very simple, you are just required to keep up with your SEO strategy and pay a special attention to factors of local ranking, for instance, local business directories and so forth. You can lay out a great foundation of your local SEO strategy by incorporating several different local search terms on your website. Some other vital factors include, but not limited to:

1 - Local Listings

Submit your website over all the local directories that appear at the top in the SERP for your keywords. You are also required to maintain a consistent NAP (Name, Address and Phone Number) on all the directories that should be accurate and complete. You must also claim all your listings.

2 - Backlink Profile

Aim to earn backlinks of high quality in order to strengthen the authority of your website. Backlinks from good local directories can impact your website’s ranking significantly and help you achieve higher position.

3 - Content Strategy

Good contents, along with influencing your website visitor’s purchase decision, it also assist you in building local trust and more customers. While curating contents, focus on local visitors and distribute it on local-based platforms.

SEO Aim Point is the leading SEO Agency in Bhopal helping local businesses to have a strong presence on major search engines such as, Google, Yahoo! Bing and so forth. If you want your local business to rank higher in SERP, do reach us today!

Top 3 SEO Advantages of Responsive Website

In this digital era, having a responsive website is not a luxury, it is something that one must have. With more than 70% of searches on search engines, mobile has become as the most prominent device for browsing web. A great degree of people are using mobile devices, such as, smart phones, tablets, iPads and that’s just the beginning, for browsing web these days.

In spite of the above mentioned facts, a large number of businesses are still not being able to provide their audiences with mobile-friendly website. Having a mobile-friendly website have several benefits. Being the best SEO Company in Indore, with this post, we are going to present you with couple of SEO advantages of having a mobile-friendly website. So, without wasting any time, let us have a look at them in brief:

1. Mobile First

In the month of April, 2018, the major search engine – “Google” – has announced the indexing of mobile-friendly sites on the first place. They have also indicated that mobile-friendly sites will be given more preferences when the question is about ranking them. “In the event that your website is not mobile friendly, you competitors will surely outrank your website”, says a SEO Company in Indore.

2. Lower Bounce Rate

Bounce rate is determined by the amount of time visitors spend on your website. For instance, if after landing on your website, visitors leaves your website instantly without visiting other pages of your website, it will increase your bounce rate. According the best SEO Company in Indore states that a higher bounce rate sends negative signals to Google which will impact your ranking. Mobile friendly sites tends to have lower bounce rate as compared to those which are not.

3. Faster Loading Speeds

“The loading speed of websites plays one of the major roles in its ranking. If there are two completely identical websites, however, one loads faster than the other. The website that loads faster will get higher rank in the SERP”, says a SEO Company in Indore. And this has been confirmed by the Google as well. They have indicated that loading speed is also one of the many ranking factors that they take into account while ranking a website.