Consulting a Company for Effective Search Engine Optimization Services

Today race for becoming number one in Google and other search engines has become more competitive and tough. Also, all of us want to be on top of search engines. But, keep in mind that quality work is always pays off.

With the help of SEO strategies, your product can reach to a million of people with in a few seconds. Due to the increasing popularity of internet marketing and benefits of it, many Search Engine Optimization companies are coming into existence. The fact that a website will not provide much traffic and so revenue makes SEO all the more important. So, to ensure that a website has enough traffic on a daily basis, some business owners avail services from professional SEO experts.

Effective search engine optimization is quite important to the success of your online efforts with proper SEO; you can engage customers and make them buy some products and services online. It is perhaps the least expensive way to market your products or services. SEO is a superb method to acquire search engine position without having to pay for advertising nevertheless it could possibly be even more powerful and when people arrive at your page via optimized searches.

When hiring a search engine optimization company for your business needs, always look their reviews and history of work. Do not believe at once and pay when you get the desired results. There are many companies, which work very hard and follow proper guidelines and tips whereas, some not. So, keep analyzing their work also and when you see any illegal and unwanted activity, stop them without any pay. This could be the best way to maintain the work quality and results.

No doubt the search engine optimization has a great role for the online business. Hiring a company for SEO services is very essential for every reputed company. This service can improve your websites search engine ranking and also can reduce the burden of managing your marketing actions.

Google News Showing Web Site Results For Some Navigational Queries

Google News is now showing the top web search result listing in the news results when the query has navigational intent.

For example, if you search Google News for [ask.fm] at the top of the search results page, you will see a search snippet and link to their web site. Clicking on the link takes you to the ask.fm web site and not to a news story. Clicking on the “all results” link below that listing, takes you to more web results. Below that, you will find the news results.

Here is a screen shot:

This works for me sporadically for searches on large and even small brands. It works for searching in Google News for [apple], [microsoft], [microsoft.com], and others. But doesn’t seem to work when I search for some other large brands, such as [mcdonalds]. It does even work for smaller brands, such as searching for [rustybrick] but does not work when searching for [search engine land] or even [searchengineland.com].

Google is constantly testing new search features, but this new feature seems to be rolling out as we speak.

Google Releases Seven Videos On Typical Manual Spam Actions

Earlier today, Google launched manual spam actions to Google Webmaster Tools where you can see if your site currently has a manual spam action.

To help those who have received some of these manual action notifications, Google created seven videos for the most common manual action notifications. The videos include user-generated spam, hidden text and/or keyword stuffing, pure spam, thin content with little or no added value video, unnatural Links to site video, unnatural links from your site and unnatural Links to site – impacts links.

I’ve watched the videos and Google, mostly Matt Cutts, does a very good job giving examples of the types of sites or actions that are affected by these manual penalties. They give examples of the sites or pages that may be impacted by the penalty and even sometime offering the chances of recovering from such a penalty. Then Google goes onto how to resolve the issue so that you can submit a reconsideration request. You most likely can learn from watching these videos.

Here are the videos:

User-generated spam video:

Hidden text and/or keyword stuffing video:

Pure spam video:

Thin content with little or no added value video:

Unnatural Links to site video:

Unnatural links from your site video:

Unnatural Links to site – impacts links video:

Google Launches Manual Spam Actions Viewer, Streamlines Reconsideration Process

Google is adding a new feature in Webmaster Tools that will leave no doubt when a site’s search rankings are affected by a manual webspam action. 

It’s called the Manual Actions viewer, and it’s available today under the “Search Traffic” tab. The new tool complements the email notifications that Google already sends when it takes manual action against a website, giving site owners a way to check their site’s status on their own at any time.

Google says fewer than two percent of domains in its index are manually removed due to spam, so the vast majority of webmasters won’t find anything when they visit the Manual Actions viewer other than a message saying “No manual webspam actions found.”

But for sites that are affected, the Manual Actions viewer will show existing webspam problems under two headings: Site-wide matches and Partial matches. In both cases, Google will indicate what type of problem exists from a list of about a dozen categories — things like “hidden text and/or keyword stuffing,” “thin content,” “pure spam” and others.

When there are Partial matches listed, Google will also show the affected URLs for each type of spam problem. There’s a limit, though, of 1,000 URLs per type of problem listed. Google says this will be more than enough for all but the largest sites (like YouTube, for example). In the screenshots below, you can see that a sample site has a “Partial match” notice about thin content, and Google is showing a half-dozen affected URLs.

As you can see above, there’s also quick access to a new “Request a Review” button. This will be available any time there are manual webspam actions listed. Clicking that opens a pop-up window where the webmaster can give Google details on how its problems have been fixed.

Simultaneously, visitors to Google’s existing page about reconsideration requests will first be invited to use the Manual Actions viewer to make sure that there’s really a manual action in place.

This new tool is part of Google’s ongoing efforts to increase communication with webmasters about spam and other issues affecting their sites. Each of the dozen or so categories of manual actions used in this new tool is also getting a dedicated help/info page (available from the “Learn More” link in the screenshot above) with some new videos from Matt Cutts explaining the type of webspam problem that Google has identified.

The Manual Actions viewer is available now in all languages that Google Webmaster Tools currently supports.

Our SEO Training Programmes

SEO (Search Engine Optimisation) is a diverse and complex area of any Internet marketing campaign which requires both experience and guidance to ensure it is done correctly. We understand that not every business has the budget to outsource SEO work to a professional SEO company or time to spend researching into what works and what doesn’t, which is why we offer a number of SEO training programmes which can be used to train up staff to work in-house ranging from beginners to the more advanced.

Our SEO training programmes are created to ensure any business has the capability to optimise their website for the highest searched keywords in their industry. Although there are many SEO guides available online, these can be outdated, recommend techniques which do not work or may be too complex to fully comprehend.

Our training sessions will teach you techniques such as keyword analysis, how to analyse competitors, how to implement your chosen keywords within your website and how to source quality links which will help improve your websites positioninng. These techniques plus many more will be taught in depth depending on the chosen SEO training programme.

Our SEO Training Programmes

 

We have a number of SEO training programmes to choose from which will help any business improve their websites search engine rankings from their current positioning. Our programmes are segregated appropriately to ensure no attendees are confused throughout the training session. The training programmes we have available are:

SEO Training for Beginners

 

If you are unaware of what SEO is or how it can benefit your website, our SEO training for beginners is the perfect course to take. We will ensure by the end of the session that you are aware of what SEO is, what it can do for your business and how you can do it in-house.

SEO Training for Intermediates

 

Should you already have some experience in SEO but would like to delve in to the more complex areas; our SEO training for intermediates is the right choice for you. By the end of our training session you will feel more confident in working on a website and putting an SEO strategy in place for your chosen keywords.

SEO Training for Advanced

 

To ensure you cover every aspect of SEO, our SEO training for advanced covers the most complex areas of an SEO campaign. It doesn’t take a genius to get a website on page 1, but it does require experience and patience. At the end of our training session you will be able to cover everything a professional SEO company will offer with the confidence to create an SEO strategy from scratch without any assistance.

Bespoke SEO Training

 

We understand that some businesses would like us to train them on exactly what they need to improve their search engine positioning as opposed to learning about techniques that may not require. Our bespoke SEO training session will train you on exactly what is necessary to improve your websites search engine positioning.

Local Search Marketers Guesstimate 2013 Google Ranking Factors

Despite the annual changes in the local search ecosystem, the ranking factors that Google uses to determine its local search results haven’t changed much over the past year.

 

So say the 35 local search marketers that contributed to the 2013 Local Search Ranking Factors — organized again this year by David Mihm, and published this year on Moz.com (his employer’s website).

The survey looks at general local ranking factors first, then dives into a long list of specifics (more than 100 in all) and negative ranking factors — local search no-nos, you could call them.

The most influential general ranking factors, according to the survey experts, are

• Place Page Signals (proximity, having a keyword in the business name, etc.)
• On-Page Signals (keyword in title tags, domain authority, etc.)
• External Location Signals (citations from other sites, name/address/phone consistency, etc.)
• Link Signals (quality of inbound links, anchor text, etc.)
• Review Signals (how many, how frequent they are, etc.)

And getting more specific, the top local factors were some of the same that they’ve been in past years: using the correct categories, being physically located in the city being searched, high-quality citations and clear/consistent Name/Address/Phone information.

There’s much more to review in the full survey results, but that should give you a taste of what to expect. If you do local search marketing for yourself or for clients, it’s a must read (as it is every year).

Google Places Finally Allows You To Delete Your Listings

As you may all know not long ago Google Places changed it’s dashboard, however, it was still missing one major feature, the ability to delete and remove map listings. As of this week however, you now have the ability to delete and remove your listings, this has been something that many people have wanted for a long time now.

 

Jade Wang, A Google Employee, announced this via Google Plus, stating the following:

“remove a listing now available for new Places dashboard users.”

She also added the following:

“Users of the new Places dashboard can now remove listings from their accounts (http://goo.gl/SwxLvO). Please note, you cannot undo removing a listing from your account.

If your business is closing, make sure you first report it as closed using Report a Problem (http://goo.gl/lGwPSS). If you’d also like to remove the business from displaying in your dashboard, first access the dashboard for the business you wish to remove. Select the Gear icon, then select Remove this listing.

Note that Google may continue to show businesses that have been removed from your account on Google Maps, Search, and other Google properties as closed, moved, or open, depending on the information we’ve received about the business.”

It is important to note that this feature is available on both the new and old dashboard, the images below show how to remove/delete your listing on both of the dashboards. The first image that you can see is the newer dashboard and the second is of the older dashboard.

As you can see from the above image, all you need to do is open up the listing, select the right hand tab and click “remove this listing”

The older dashboard is equally as easy, all you need to do is open up the listing and click “delete”.