One of the biggest algorithm update by Google was Pigeon update that has shaken the Google’s SERP (Search Engine Result Page) to the utmost level. This update was rolled out with the end goal to enhance the SERP. The underlying motive of this pigeon update was to provide searchers with local results based on their location and distance.
Local Listings Slashed
After the launch of Pigeon update, the older 7-pack local listing has been reduced to only 3 listings. With pigeon update, Google has added local algorithm to traditional web algorithm that has provided local businesses (nearest to the searcher’s location) with an opportunity to have a strong organic web presence and better local rankings.
Protection against Google Pigeon
In the event that your website has been hit by Google’s Pigeon update, we are quite sure that you must be looking for ways to get back on the track. The solution is very simple, you are just required to keep up with your SEO strategy and pay a special attention to factors of local ranking, for instance, local business directories and so forth. You can lay out a great foundation of your local SEO strategy by incorporating several different local search terms on your website. Some other vital factors include, but not limited to:
1 - Local Listings
Submit your website over all the local directories that appear at the top in the SERP for your keywords. You are also required to maintain a consistent NAP (Name, Address and Phone Number) on all the directories that should be accurate and complete. You must also claim all your listings.
2 - Backlink Profile
Aim to earn backlinks of high quality in order to strengthen the authority of your website. Backlinks from good local directories can impact your website’s ranking significantly and help you achieve higher position.
3 - Content Strategy
Good contents, along with influencing your website visitor’s purchase decision, it also assist you in building local trust and more customers. While curating contents, focus on local visitors and distribute it on local-based platforms.
SEO Aim Point is the leading SEO Agency in Bhopal helping local businesses to have a strong presence on major search engines such as, Google, Yahoo! Bing and so forth. If you want your local business to rank higher in SERP, do reach us today!
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