Google Panda 4.2 Rolling-Out - SEO Update 2015

Many webmasters or search engine optimizers may not have noticed because this Google Panda 4.2 Update 2015 rolls out is happening incredibly slowly. It is obvious thing, no one has noticed that, but it’s a reality.

According to Google, this slow update can take months to fully roll out because it will slowly impact your site. If you are not seeing any changes, it can impact your site later also, so be ready for the changes in your ranking. The Panda algorithm is still a site-wide algorithm, but some of your web pages might not see a change immediately.

The last time we had an official Panda refresh was almost 10 months ago: Panda 4.1 happened on September 25, 2014. That was the 28th update, but I would coin the 29th or 30th update, since we saw small fluctuations in October 2014.

Google said this impacted about 2-3% of English language queries.

New Chance for Some; New Penalty For Others

The rollout means anyone who was penalized by Panda in the last update has a chance to emerge if they made the right changes. So if you were hit by Panda, you unfortunately won’t notice the full impact immediately but you should see changes in your organic rankings gradually over time.

This is not how many of the past Panda updates rolled out, where typically you’d see a significant increase or decline in your Google traffic more quickly.

Hopefully, you do not get any unwanted result for your site. 

Here, we are sharing the list of confirmed Panda Updates, with some of the major changes called out with their AKA (also known as) names:

Panda Update 1, AKA Panda 1.0, Feb. 24, 2011 (11.8% of queries; announced; English in US only)

Panda Update 2, AKA Panda 2.0, April 11, 2011 (2% of queries; announced; rolled out in English internationally)

Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)

Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)

Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)

Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)

Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)

Panda Update 8 AKA Panda 3.0, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)

Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)

Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)

Panda Update 11, Feb. 27, 2012 (no change given; announced)

Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)

Panda Update 13, April 19, 2012 (no change given; belatedly revealed)

Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)

Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)

Panda Update 16, June 25, 2012: (about 1% of queries; announced)

Panda Update 17, July 24, 2012:(about 1% of queries; announced)

Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)

Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)

Panda Update 20 , Sept. 27, 2012 (2.4% English queries, impacted, belatedly announced

Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)

Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)

Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)

Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)

Panda Update 25, March 15, 2013 (confirmed as coming; not confirmed as having happened)

Panda Update 26, July 18, 2013 (confirmed, announced)

Panda Update 27 AKA Panda 4.0, May 20, 2014 (7.5% of English queries were affected; confirmed, announced)

Panda Update 28 AKA Panda 4.1, Sept. 25, 2014 (3-5% of queries were affected; confirmed, announced)

Panda Update 30 AKA Panda 4.2, July 18, 2015 (2-3% of queries were affected; confirmed, announced)

Purchases on Google Has Arrived, Huge Shopping Ad Updates for Retail Marketers

With long awaited rumors on when, Google will offer ability to buy directly through the SERPs has arrived on Wednesday, Google finally confirmed that the buy button has landed.

Google’s present e- commerce effort of “buy button” is extraordinary and will benefit users too much. It is to help people purchase products featured in its shopping ads, said chief business officer Omid Kordestani.

“There’s going to be a buy button. It’s going to be imminent,” Kordestani said onstage at the Code Conference Wednesday.

Kordestani described the product launch as a way to remove friction for users so they buy more things online. Kordestani was Google’s first business hire and last October was tapped by CEO Larry Page to return to the leadership after a five-year break.

News of the buy button was first reported by the Wall Street Journal earlier this month. As Re/code’s Jason Del Rey described it, the button would appear on Google’s paid product listing ads. Shoppers who click on the ads on their phones will be directed to a Google webpage to make a purchase of that single item.

Kordestani also noted on stage that people are more frequently making mobile searches that lead to offline purchases, too. He said the number of Google queries that include proximity — where users try to find something near them — has doubled in the last year.

In her annual forecast presentation earlier in the day, Mary Meeker of Kleiner Perkins Caufield & Byers predicted that so-called buy buttons would be a quickly adopted feature for Google and other companies, helping close the mobile monetization gap.

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