With long awaited rumors on when,
Google will offer ability to buy directly through the SERPs has arrived on
Wednesday, Google finally confirmed that the buy button has landed.
Google’s present e- commerce
effort of “buy
button” is extraordinary and will benefit users too much. It is to help
people purchase products featured in its shopping ads, said chief business
officer Omid Kordestani.
“There’s going to be a buy
button. It’s going to be imminent,” Kordestani said onstage at the Code
Conference Wednesday.
Kordestani described the product
launch as a way to remove friction for users so they buy more things online. Kordestani
was Google’s first business hire and last October was tapped by CEO Larry Page
to return to the leadership after a five-year break.
News of the buy button was first
reported by the Wall Street Journal earlier this month. As Re/code’s Jason Del
Rey described it, the button would appear on Google’s paid product listing ads.
Shoppers who click on the ads on their phones will be directed to a Google
webpage to make a purchase of that single item.
Kordestani also noted on stage
that people are more frequently making mobile searches that lead to offline
purchases, too. He said the number of Google queries that include proximity —
where users try to find something near them — has doubled in the last year.
In her annual forecast
presentation earlier in the day, Mary Meeker of Kleiner Perkins Caufield &
Byers predicted that so-called buy buttons would be a quickly adopted feature
for Google and other companies, helping close the mobile monetization gap.
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