TEN TIPS TO IMPROVE THE WEBSITE’S SEARCH ENGINE RANKING

Search Engine Optimization (SEO) is like water and food for your website. And SEO is the process of increasing the visibility of a web page or a website in  every search engine’s natural search results page.

There are certain tips in order to increase the ranking of your website in SERP. These tips are as follows.

Presence of  Expressive and Interesting content  - Nobody like long and boring articles. Hence, write the content in such a way which is interesting to read. It must be descriptive too, so that it will clear all elements about the  title of the article

Quality of the Content - The content must never be copied from any other website. If this is not followed, the traffic coming to your site will reduce. Google has many ways to check the Duplicate content. Keyword stuffing along with other Black-hat tricks must be avoided at all costs

Short and Precise Content and Meta Title - Title should be relevant and the Keywords should be present in the Title. The length of the title must be between 40 to 65 Characters.

Meta Description – Meta Description must be short and must have at most 156 Characters that can explain the entire summery of the article in a very short description. This will help  in SERP.

Keyword Density Ratio – It is necessary to have a suitable Keyword Density in the content in order to avoid getting penalties from Google Algorithms.

URLs must be Search engine Friendly - The content’s URL  must be understandable to users and should be related to the content. If the search Engine is highlighting the Url Keywords, then it is a boosting signal for the website

Using target keywords in the first para of page - Using relevant and targeted keywords in the first paragraph  of the content helps the search Engines to know that  the content actually explains correctly about the Title.

Using the headings h1 and h2  - Using proper tags of headings like h1, h2, etc…  will help in making the content readable.

Services and Products which focus Keywords – Bolding the Keyword with a strong or an em tag will help in increasing the visibility of the content. It also  adds some weight in search engine optimization

Optimization of Images - An Image is capable to explain anything much better than a long content. Hence, images must be added and they must be Optimized using  Alt Tags.