Quality SEO Services after Penguin Update

SEO is not dead and even its scope is now much more than before. After recent penguin update, people are now thinking about their ranking and website position. Post Panda & Penguin updates a number of websites have lost their ranking on Google search engine pages. But, it is not to be believed that the updates are designed to malign the ranking of a website. There are loads of people who are in good position after the recent update.

 

Many business owners were over-optimizing their website in order to attract search engine crawlers. Hence, after the Penguin update they are mostly affected and are down to earth. However, the recent series of Google update- Google Penguin- has changed the whole business strategy. Before the latest updates of the Panda and Penguin came to existence, SEO companies were implementing techniques that were associated with Google's webmaster principles or guidelines.

Penguin deals with spam and keyword stuffing, but relating to the back links to your site. Google penguin mostly focuses on the web pages or sites that follow farming method and poor inter or cross linking strategy structure. For example, if you submit content over hundreds website with similar anchor texts then it will be definitely penalized. The Google Penguin update also focuses on link relevancy, so if you have hundreds of backlinks coming in from completely unrelated niche markets, Penguin will penalize your rankings.

If you want to be on top of search results, you must follow guidelines and adopt good strategies in your promotional activities. Here are some guidelines; you must follow during your website promotion -

• Unique Content: Content is king and will be always. Well written, unique and relevant write up naturally helps your website generate back links. Does not copy even a single line, do your own research and write informative content.  This will develop a natural connection without any force and will not be spam by search engines.
• Linking: Ensure to maintain any anchor text links natural. Work on high page rank does follow websites. Websites with high domain authority are more beneficial in search engine optimization. Do not focus on two or three important keywords; instead keep working on numerous different alternatives, also work on a few terms that are totally off track too.
• Onpage: The crucial task in search engine optimization is Onpage SEO. Onpage’s role in ranking a website is not new and known to all. Website errors, website structure and page naming, Meta tags, image optimization, sitemaps and header tags optimization are some key points need to be done. Ensure your website is complete with easy navigation, content is informative and readable etc.

On the contrary, the purpose of both Panda & Penguin update is to provide better ranking for keywords that are searched in Google and reward for better content.